Privacy Policy

Miracle Baby Celebrations is an elective, non-diagnostic ultrasound studio based in Woburn, Massachusetts. You can reach us by email at hello@miraclebabycelebrations.com. This policy covers this website and the tools on it.

We deliberately collect as little as possible:

• Contact form: the name, email, and message you send us, used only to reply to you.
• Email signups: your email address, the page you signed up from, and a consent record noting whether you opted in to marketing email. If you don't tick the marketing box, we store you as transactional-only. To stop automated sign-up floods we briefly keep the same kind of keyed daily anti-spam code (not your IP address), deleted after 2 days.
• Directory submissions: the business information a provider submits for listing, plus a daily anti-spam code used only to limit repeat submissions. The code is a keyed hash: it cannot be turned back into your IP address without our secret key, changes every day, and is deleted after 30 days. Your IP address itself is not stored.
• Planning tools (checklists, trackers, name lists, calculators): these run in your browser using localStorage. The dates, names, and answers you enter never leave your device unless you explicitly create a share link.
• Free Invitations: the names, wording, dates, places, RSVP and registry details you type into an invitation, and any photo you add, stay in your browser. Drafts are saved on your device only, and the image and PDF files are created on your device. We never receive or store what you type.
• Share links: if you choose to share a checklist or result, we store only the minimal content needed to display it, under a random token that expires after 30 days.

Our own measurement.To learn which parts of the site are useful, our website records a short list of anonymous actions on our own server: which pages are viewed (by site section), a calculator opened, started or completed (never what you enter or the result), an article opened and whether it was meaningfully read (you reached its middle or spent 30 active seconds on it; we do not record your scrolling), a checklist, template or invitation downloaded or printed, a directory category or provider viewed and a provider's website, phone or email link clicked, an ultrasound package viewed, a booking button clicked (with the page it was on), a shop product viewed and its checkout button clicked (with the product and which checkout it goes to), names added in the baby-name tool and a voting link created (never the names or the link), and a contact message sent (never its content). Each event stores only the event name, short labels from a fixed list (such as which calculator, article, package, product or design), the page address without anything after a "?", the time, and a random session code. We never store what you type or calculate: no names, wording, dates, due dates, pregnancy details, addresses, email addresses, phone numbers, messages, photos or baby names. Events are sent in small batches (usually once per visit), and nothing is recorded on our private preview sites.

Session codes, not identities. The session code is made at random in your browser tab. It is not a cookie, is not based on your IP address or device, is replaced after 30 minutes of inactivity, and disappears when you close the tab. It only lets us avoid counting repeated clicks twice; it is not a person, so our totals are counts of anonymous visits, not of people. Our measurement does not record or use your IP address or the page you came from, ignores visits from known bots and automated browsers, and is never sent to Google Analytics or any other company. Only our administrators can see the totals.

Free Invitations usage. For our free invitation cards we count when a Free Invitations page is viewed, a design is chosen, the editor is opened, a draft is saved, and an image or PDF is downloaded, recording only which design and which file type. What you type into an invitation, and any photo you add, never leaves your device.

How long we keep it.Detailed measurement events are kept for 13 months and then deleted automatically. Totals that contain no session codes (for example "invitations downloaded in March") may be kept longer. Like any website, our hosting provider handles network connections and may keep short-term technical logs for security and reliability; we do not use them for measurement.

Google Analytics.Our website includes Google Analytics 4, which runs only when our Google Analytics measurement ID is configured on the live site. When it runs, Google receives page views and the same coarse event names described above (but not the Free Invitations usage events), sets its own cookies ("_ga" and "_ga_<ID>", which last up to two years), and receives your IP address as part of the connection, as with any request to Google. Google's use of this data is governed by Google's privacy policy. [Owner: confirm whether the measurement ID is currently set on the live site; the launch plan switched it on.]

If you opt in to text messages from us at 781-750-0599, message frequency varies and message & data rates may apply. Reply STOP at any time to opt out, or HELP for help. Your phone number and SMS consent are not shared with third parties for marketing purposes.

We only send marketing email to people who explicitly checked the marketing box (it is never pre-checked). Each opt-in is stored as a consent record with its date and the exact wording you agreed to. You can unsubscribe at any time and we honor it promptly.

Appointments are booked through Acuity Scheduling, and shop purchases are completed on an external checkout (such as Payhip). Those services have their own privacy policies; we receive only the information needed to provide your session or order.

We do not sell your personal information. We share it only with service providers who help us run the site and studio (hosting, scheduling, payments), and only as needed.

• Unsubscribe from email at any time.
• Reply STOP to end text messages.
• Clear your browser's localStorage to erase planning-tool data on your device.
• Email hello@miraclebabycelebrations.com to ask what we hold about you or request deletion.

See our Data Retention Policy for how long each kind of data is kept.

Questions? Email hello@miraclebabycelebrations.com. [Attorney: confirm state-specific privacy-rights language required for launch.]