Data Retention Policy

• Measurement (analytics) events: detailed anonymous events are kept for 13 months, then deleted automatically by a daily cleanup. Totals with no session codes (for example monthly download counts) may be kept longer, because they cannot be linked to any visit.
• Anti-spam codes: email-signup rate-limit codes are deleted after 2 days; directory-submission codes are cleared after 30 days.
• Share links (checklists, results, name votes): expire automatically 30 days after creation; expired share data is deleted.
• Subscriber data:kept while you're subscribed, then for a reasonable period after unsubscribe to honor suppression (so we don't email you again) before deletion. Consent records are kept as evidence of lawful processing.
• Contact messages: kept as long as needed to help you, then deleted. [Owner: confirm window.]
• Directory submissions and reports: kept while the related listing is active, plus a reasonable audit period.
• Planning-tool data:lives in your browser's localStorage, we never receive it, so retention is entirely in your control.

Our measurement never uses IP addresses: it counts visits with a random code made in your browser tab. Only where we need abuse prevention for forms (email sign-up and directory submissions) do we use the connection's IP address, and then only to compute a keyed, daily anti-spam code. The IP address itself is not stored, the code cannot be reversed without our secret key, it changes every day so it cannot follow you over time, and it is deleted on the schedule above.

Email hello@miraclebabycelebrations.comto request deletion of data we hold about you. We'll act within a reasonable period, subject to anything we're legally required to keep.

[DRAFT.] Routine backups may retain deleted records briefly until backup rotation completes; backups are not used to restore deleted personal data except for disaster recovery.